What significance does the continuing development of digital media technology have for media institutions and audiences?
Distributing films has become both easier and cheaper for businesses. Nowadays, businesses are able to distribute their films through social media sites and attract a larger audience for less money. This also benefits the audience because they are able to easily download the film and watch it anywhere they go. This is also a much cheaper option, which would attract a larger group of people to purchase the film. Another way the development of digital media has significantly impacted media institutions is the production of films. With all the advancements in technology, the process of making films has sped up tremendously.