Issues Raised By Media Ownership

Media comes in all different types of forms and is used all around the world. Although the media can be very beneficial, it also causes many disagreements which leads to bigger problems. First off, the ownership and funding of media is mainly controlled by the larger medias, also known as media giants. These media giants dominate over the smaller medias and overall decide what the audience views.

The major organizations are the ones that power over the smaller medias that are managed by the bigger medias. Some of the bigger organizations consist of Sachs, Disney, CBS, and Amazon. These giants decide when and how the movie is shown, as well as elimination competition from the market.

Since these giants eliminate competition, it limits the amount of choices for the audience and restricts diversity. This allows the poor quality and oriented sequels to be shown. For example, Working Title, A British production company, joined with Universal Studios in the late 1990's. They produced the box office hit Four Weddings and a Funeral. They were very successful, which led the contract to be signed for longer, which weakened the films creativity and caused them to lose creativity.

Other than movies being an issue raised by media ownership, marketing of a product in certain audiences can also be an issue. Some ways companies can advertise their products are on television, social media, and on the radio. It costs money to do these things and depending on when and where you advertise, it can be very costly. Smaller companies can sometimes not afford that, which leads those companies going out of business and lose customers. A way for those smaller companies to stay in business can be getting help from media giants by borrowing money or asking them to advertise their product.

Lastly, another issue raised by media ownership is the news an the way the stations present it. People watch the news everyday and rely on it to get updates about events going on around the world. With the bigger organizations holding all the power, it leads to bias being used which is a huge problem. CNN is a station that likes to use their own opinions when showing the news. They will display it in a way they believe the event is happening or a way they would like it to happen. It appears to be the most bias with politics which affects people's views.