Exercise: Look at a magazine cover. What can you tell about the type of magazine it is; what kinds of articles it contains; who is likely to read it? Why?
This exercise is likely to elicit responses which focus on:
The visual elements, such as figure, costume, colour, pose, typography. Layout
Linguistic elements – the title, lexicon, use of ‘teasers’
Lifestyle – what kind of lifestyle is ‘on offer’? How is it offered?
Representation – how are people and places constructed and presented through these technical elements?
Mode of address – how is a particular audience being addressed by these elements? How is a potential reader encouraged to see her/himself as the addressee?
Rhetoric – what is the potential reader being persuaded to buy/accept? How?
This magazine contains articles about must-do experiences for 2019 and the most interesting places to travel to. Outgoing, curious, and adventurous people are most likely to pick up this magazine and read it. If you want to travel to new exciting places and do fun activities while you're there then this magazine would be for you.
The clear blue water, green mountains, and bright blue sky all add to the beautiful scenery on this magazine cover. There also isn't many words covering up the picture which allows the reader to focus more on the intriguing scenery.
The title is very large and bold which attracts people to look at this magazine over others. The use of colors on certain words and numbers also catches people's eyes and gives them the urge to read those certain points. One teaser they use says, "Win A $15,000 Luxury Indian Adventure". This teaser includes a high amount of money which interests people and makes them curious about the offer.
A relaxing and enjoyable lifestyle is offered. With an eye-catching picture, bold words, and simple layout, these things give off a calm and stress-free vibe.
This place shown on the cover of the magazine is presented through the use of pretty colors that automatically draw people in. The straightforward wording also constructs the magazine to give off an effortless and easy feeling.
An audience that likes to try new things and explore the world is addressed by these elements. A potential reader is encouraged to see her/himself as an outgoing individual that wants to add some fun and adventure into their life.
The potential reader is being persuaded to buy tickets to places for their "must-do experiences". To travel around the world and do activities in these places, you obviously will need to spend money, but the reader is being persuaded to spend their money to visit gorgeous sites around the world.